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source of information. There are several ways of using social media for online marketing and utilizing social networking sites is one of those. Sites like Facebook.com, Twitter.com and LinkedIn.com are places where niche markets can be found. Using social media requires skill and dedication because it is not as straightforward as using traditional media. Social media is more about interaction and networking and should not be used as a self promotion engine.

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Search Engines

A lot of online users go to search engines when they are looking for goods or services to purchase. Most focus on the top results and make their decision from amongst those. Therefore, it is important for a business to be amongst the top of search results for its keyword(s). Focusing on search engine optimization is a way to make that possible. For this form of online marketing, it is important, though not absolutely necessary, to have a web presence in the form of a website where prospective clients can easily find the business.